The challenge
Zac Perna had a massive audience but no system to monetize it beyond brand deals. He needed infrastructure — funnels, paid acquisition, and a way to launch products profitably without burning through his personal brand equity.
Our approach
We launched a low-ticket funnel that was profitable from day one, then expanded into multiple lead generation funnels targeting different audience segments. An event campaign was built from scratch to drive ticket sales for live experiences. All paid media ran through Meta with creative designed to convert cold traffic.
The result
Zac went from relying on organic reach to having a predictable, paid acquisition system. Multiple funnels running simultaneously, each generating leads and revenue on their own — with an event arm that proved the model scales beyond digital.
I've worked with agencies before and most of them over-promise and under-deliver. These guys actually came through.
Ready to get started?
Let's build the system that turns your spend into measurable growth.